"The role of a mere observer isn`t fine by me, I choose to be an participant"
The digital age gives us unlimited opportunities to be nowhere and everywhere at one time, but it has simplified our understanding of art and beauty. The social context has been diluted and deprived of freedom, now we are in demand for asceticism and ambivalence. For now to be noticed you have to wear all things you have at one time and brighter and more controversial you are, more fashionable the look you wear.
That is the very way heroes of my following story have chosen for themselves. They are of very different professions and views: some of them work by themselves, other - in a team, another are partners not only in work but in life. They make beautiful snapshots, increase the beauty of humans` faces, open new spaces and make clothes of intellectual design. The most important thing is that those people are able to give you a whole new feel to the way you get around.
Our collaboration took a lot of time and energy, many things were made "right and here", we had to make in-course adjustments and rely on improvisation. But now I sure, that it was damn creative process. We had to translate our thoughts into action, and do the real things. And we made it. And the reason is - the great people were next to me:
Great photogropher, Alena, the person of a never-ending energy,
Ksenia and Stanislav, the owners of the showroom Ordynka17, who found the hope within themselves and could open the new place in the old center of Moscow,
The designers of Brier wear, Rosa and Daria, whose key message is solid, stylish minimalism and function which leads the message.
The digital age gives us unlimited opportunities to be nowhere and everywhere at one time, but it has simplified our understanding of art and beauty. The social context has been diluted and deprived of freedom, now we are in demand for asceticism and ambivalence. For now to be noticed you have to wear all things you have at one time and brighter and more controversial you are, more fashionable the look you wear.
The social life with it`s speed leads us to the choice, and if you able to make it, to choose things you really like to, you`ll be independent. Choosing what we really love makes us leaders not followers.
Take a breath.
I`m for perspective.
Not for the particular, but for general.
I`m fond of the Human Being and Art.
Look deep inside and outward, put the routine into the Universe context.
Before you is a day from our Universe.
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